Attracting high-quality submissions is critical to the success of a journal. That’s why our publishing and marketing teams work closely with you to increase visibility and promote the research we publish. The marketing campaigns we develop are targeted and data-driven to help you reach potential authors and readers and to maximize the success of your journal.
Our goals are to:
Our marketing is:
Authors and readers receive information that is tailored to their unique needs and based on their preferences and behaviors.
Access to our exclusive database of authors, researchers, readers and other analytical tools means we can develop marketing campaigns using data on specialty/research area, career stage, geography and publication history.
An integrated marketing approach ensures that your journal’s messaging is consistent across all channels, such as email, social media, video, digital advertising and conference participation.
Our systems are advanced to ensure consistent and timely communication about your journal and customized to reflect your journal’s benefits and value.
We continuously test and analyze our results to optimize our marketing messaging and programs.
Your dedicated Marketing Communications Manager is supported by a central project team, whose role is to develop campaigns and services that support authors across the publication and career journey, from an early career researcher seeking to publish their first paper, to a seasoned veteran of the publication process.
The key goal of the journal homepage is to drive submissions by:
Showcasing the journal, its contents and the editorial team
Helping authors identify the right home for their paper and navigate the submission and publication process
The journal homepage provides a unique platform that highlights the journal’s aims and scope, important news, content, metrics and journal insights (e.g., publication times, downloads).
Search engine optimization
Search engines such as Google play an important role in increasing the discoverability of your journal homepage and content on our platforms. We optimize our website content to improve their position in the major search engine rankings, increasing the visibility of our sites and individual journals. We ensure that your journal homepage is found by the broadest, most relevant audience by optimizing keywords, images and headlines.
Your journal is hosted on ScienceDirect(opens in new tab/window), the world's leading source for scientific, technical and medical research. Serving academic institutions, government organizations and R&D units across a variety of industries, ScienceDirect tracks the historical foundations of science, helps shed light on new research and insights, and inspires innovative thinking — with intelligent features that support smarter teaching, learning and research.
Powered by the Elsevier Fingerprint Engine™, our JournalFinder uses smart search technology and domain-specific vocabularies to help authors find the right journal for their research. The process is simple. All authors need to do is insert the title, abstract and appropriate field-of-research, and JournalFinder will do the rest. Your journal is included in JournalFinder(opens in new tab/window).
The marketing campaigns Elsevier develops are designed to engage researchers, promote the journal, drive traffic to the journal homepage and drive high-quality submissions by targeting the right authors for the journal. For any questions about specific campaigns, please reach out to your Marketing Communications Manager.
To support your journal in China, we can translate emails into Mandarin. Next to localized email campaigns, we have a highly active presence in all dominant social channels to ensure successful outreach to Chinese researchers, including WeChat, Weibo, Bilibili and Zhihu.
We will work with you to identify content that would drive engagement with the Chinese market and determine the best outlet to drive engagement. Available opportunities include:
Select articles, CFP/special issues, podcasts and webinars summarized in Mandarin and shared with our followers
Paid digital advertising and location-based targeting to reach researchers at the top universities and research organizations in China
China-facing author webinars to engage with journal audiences via user-friendly local platforms, fully supported by dedicated professionals from Elsevier’s team in China
Inclusion in Elsevier’s central program aimed to attract submissions in China, such as Baidu SEO, journal deep-dives, the author recognition program, festive engagement campaigns and editor interviews
Opportunities to physically participate in major academic conferences held in China with exhibit stands and sponsored sessions